The Covid-19 pandemic has been working as a catalyst on the ongoing investing boom and we have seen a new generation of investors entering the market and seeking information outside the traditional channels. Consider whether it may be appropriate to include content in upcoming press releases, conference call prepared remarks or other communiques that support/do not support the assumptions and messaging of the Reddit board content.Īki Vesikallio, director of investor relations at CargotecĬargotec’s shares are listed in Finland and, during recent years, investing in equities has become increasingly popular here as well. Discuss with the top shareholders and research analysts whether they are seeing/hearing any of this and see if they want to collaborate on an action plan Get an understanding of what the content is suggesting about the company so we can be prepared for questions that may arise

Identify who the influencers are and determine whether outreach/ engagement makes sense I would always defer to legal on this, and it’s probably best to also include our head of marketing/head of media to keep them looped in and potentially ask for input.

If the post contains really outrageous misinformation or something slanderous, non-public or otherwise inappropriate and affecting the shares, we might be in the position where an official/direct response is the correct move. If the posts are regurgitating content that is already in the public domain and isn’t objectionable, or isn’t creating improper expectations, then there is probably nothing to do. The first thing I would do is advise our executive management team and the compliance department/corporate counsel as to the situation. What we have learned from the GameStop situation this year is that retail investors, hobbyists and other non-institutional accounts can move markets and are therefore relevant to investor relations – so we certainly wouldn’t ignore it. Peter Seltzberg, managing director of IR at DarrowIR This time we asked what people would do if they discovered their company is the subject of the latest chatter in the WallStreetBets Reddit group. In this regular article, we ask IR professionals how they would respond to a specific operational issue.

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